Narrow and vertical, towering logos are making a comeback in order to shatter the perfect horizontal design that we’ve all become accustomed to. Going vertical, like going vertical with business cards, is a terrific way to stand out with a bold and distinctive logo design. This, however, is a two-edged sword since being unique has advantages and downsides for the same reason: certain clients and audiences will enjoy your uniqueness, while others will not. Everything is determined by the brand strategy.
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